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Marketing Land
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    Columnist Paul Shapiro outlines the myriad ways social networks can be utilized in your link-building efforts.

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    Search and social don't have to live in separate silos. Columnist Paul Shapiro discusses how your social media marketing and search efforts can work together.

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    Need inspiration for expanding your keyword research? Columnist Paul Shapiro has some creative suggestions for you.

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    Google is currently rolling out accelerated mobile pages in its mobile search results, but how can you get in on the action? Columnist Paul Shapiro explains how you can mark up your mobile pages for a better mobile user experience.

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    When it comes time to choose your target keywords, what data should inform your decision? Columnist Paul Shapiro shares some helpful metrics to look at when evaluating which keywords to pursue.

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    Columnist Paul Shapiro shares his method for determining what pages on your site might be seen as authoritative by search engines, based on a metric he calls "Internal PageRank."

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    We marketers work with a lot of data, but how can we present these data in an easily understandable way? Check out this primer on data visualization by columnist Paul Shapiro.

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    How can we determine which of our site pages aren't indexed without running afoul of Google's guidelines? Columnist Paul Shapiro shares his methods.

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    With Google sunsetting its site search product, many companies are wondering where to turn for this functionality; columnist Paul Shapiro provides some alternatives.

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    How can you tap into the power of Amazon's Alexa? Contributor Paul Shapiro walks you through the different types of Alexa Skills you can create and explains how to easily set up a Flash Briefing Skill.

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    Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it's not perfect yet.