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How to Leverage Social Media for SEO: Link Building
I recently asked a room of experienced marketers how they thought social media marketing could assist their SEO efforts. The answers were more or less what I had expected to hear: Social media helps...
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Creating Synergy Between Social Media And Search
Social media image copyright rvlsoft In my last exploration of leveraging social media for SEO, I discussed how one can utilize social networks for link-building purposes. However, link building is...
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Four Tools To Break You Out Of The Keyword Research Box
Keyword research is a fundamental activity for an SEO professional, and although everyone does it a little bit differently, there are a few typical steps most people employ: Come up with a list of...
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How To Get Started With Accelerated Mobile Pages (AMP)
Google’s AMP was launched yesterday. Are you ready for it? In today’s column, I’ll give you an overview of the offering and show you how to get started with it. What Is AMP? This past October, Google...
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The essential metrics to analyze for keyword research success
Brainstorming keyword ideas is great, but you won’t get very far if you’re not looking at the right metrics. After all, it’s the metrics — the objective criteria we use to make the data-driven...
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Improve internal linking for SEO: Calculate Internal PageRank
Your site architecture — the way you structure and organize internal links (e.g., a link to the About Us section of your website from your main navigation) — plays a vital role in how both users and...
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A brief introduction to data visualization theory for marketers
I’ve been thinking a lot about data visualization lately and how it applies to our roles as marketers. As marketers, it is typical for us to spend a significant amount of time working with...
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How to check which URLs have been indexed without upsetting Google: A follow-up
Back in October 2016, I wrote about how you can use a Python script to determine whether a page has been indexed by Google in the SERPs. As it turns out, Google’s webmaster trends analyst Gary Illyes...
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Google site search is on the way out. Now what?
GongTo / Shutterstock.com Spring has sprung, and Google has started off the season with some spring cleaning of its service lineup. They’ve recently announced that Google Site Search is on the way out....
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Building an Amazon Alexa Skill is so easy, Grandma can do it
Amazon devices with the Alexa agent Last holiday season, the Amazon Echo was at the top of everyone’s wish list. Amazon sold a lot more than they had expected, and they had difficulty keeping the...
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Optimizing for Hanukkah: Sometimes it’s still strings, not things
My wife came to me with a problem. She wanted festive, whimsical, and potentially matching Hanukkah pajamas. But there weren’t enough options coming up in Google under one spelling of the holiday’s...
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Reducing the time it takes to write meta descriptions for large websites
Sometimes improving a website’s presence via search engine optimization (SEO) is very straightforward, and sometimes it’s not. In the case of large websites, basic SEO improvements can be a massive...
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Building an Amazon Alexa Skill is so easy, Grandma can do it
Amazon devices with the Alexa agent Last holiday season, the Amazon Echo was at the top of everyone’s wish list. Amazon sold a lot more than they had expected, and they had difficulty keeping the...
View ArticleClik here to view.
Four Tools To Break You Out Of The Keyword Research Box
Keyword research is a fundamental activity for an SEO professional, and although everyone does it a little bit differently, there are a few typical steps most people employ: Come up with a list of...
View ArticleClik here to view.
Four Tools To Break You Out Of The Keyword Research Box
Keyword research is a fundamental activity for an SEO professional, and although everyone does it a little bit differently, there are a few typical steps most people employ: Come up with a list of...
View ArticleClik here to view.
How To Get Started With Accelerated Mobile Pages (AMP)
Google’s AMP was launched yesterday. Are you ready for it? In today’s column, I’ll give you an overview of the offering and show you how to get started with it. What Is AMP? This past October, Google...
View ArticleClik here to view.
The essential metrics to analyze for keyword research success
Brainstorming keyword ideas is great, but you won’t get very far if you’re not looking at the right metrics. After all, it’s the metrics — the objective criteria we use to make the data-driven...
View ArticleClik here to view.
Improve internal linking for SEO: Calculate Internal PageRank
Your site architecture — the way you structure and organize internal links (e.g., a link to the About Us section of your website from your main navigation) — plays a vital role in how both users and...
View ArticleClik here to view.
A brief introduction to data visualization theory for marketers
I’ve been thinking a lot about data visualization lately and how it applies to our roles as marketers. As marketers, it is typical for us to spend a significant amount of time working with...
View ArticleClik here to view.
How to check which URLs have been indexed without upsetting Google: A follow-up
Back in October 2016, I wrote about how you can use a Python script to determine whether a page has been indexed by Google in the SERPs. As it turns out, Google’s webmaster trends analyst Gary Illyes...
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